Real-data impact
Decisions come from your own sales as well as live and sold resale market data — so every item lands at the price it can actually sell for.
AI built for secondhand retail
Modern Day Technology for Thrift
In The Loop turns every donated item into clean, priced, sellable data — tagging, triage and pricing decisions made at first touch so your production floor moves faster and earns more.
Trusted by thrift and resale operators
Why Thrift Stores Choose ITL
Built alongside production floors, not in a lab. Every feature exists because an operator needed it on a Monday morning.
Triage at first touch
Sort online, in-store or bale at the moment an item is handled. One pass, no re-handling, no lost margin.
Pricing accuracy
Brand, category and condition recognition produce consistent pricing across every store and every processor.
Data integrity and privacy
Your catalog stays yours. Clean, structured product data flows into the systems you already run.
How ITL Works
Three steps, one pass over the item.
- 01
Capture
A processor snaps or scans an item. In The Loop identifies brand, category, condition and attributes in seconds.
- 02
Decide
Live resale data returns a channel and a price — online, in-store, or bale — before the item leaves the station.
- 03
Sell
Clean, structured product data flows straight into your listing tools and POS, ready to move at the right price.
What We Do
One data layer, several ways to put it to work.
Numbers your team will recognize
- average lift in realized item price
- +10-15%average lift in realized item price
- to tag, price and route an item
- 6.8sto tag, price and route an item
- items processed through In The Loop
- 1M+items processed through In The Loop
“In The Loop changed how our floor works. Our processors make the right call on the first pass, and we can finally see the value moving through the building.”
Read the full case study
See the processing and pricing numbers behind the quote. Enter your email and we'll send the PDF straight to your inbox.
Download the case studySee In The Loop on your own items
Book a walkthrough and we'll run your product mix through the platform so you can see the tagging, pricing and routing decisions for yourself.